More often than not a commercial rolls across the TV with some celebrity endorsing some brand and you can’t help but scratch your head and wonder what in the hell were either the product or the celebrity in question possibly thinking – it’s a terrible match up, or what are they trying to communicate. Everyone remember Paris Hilton and Carl’s Junior? If we were puzzled by Hilton and hamburgers, Nespresso and Clooney make a perfect match.
Clooney And Nespresso
George Clooney has been the face of Nespresso since about 2006 as its celebrity spokesperson and actor, the partnership has been, from a branding perspective, successful. Nespresso is marketing itself as a luxurious European coffee experience and Clooney is the sophisticated, yet laid back all around handsome guy that for the most part everybody likes. The ads are entertaining enough, the basic theme being: Nespresso is delicious and classy and people who want it will happily throw George Clooney under the bus to get and or keep it. The commercials have had a number of other celebrity cameos, John Malkovich, Matt Damon and the lovely Laurianne Gilliéron.
Nespresso, What Else?
Nespresso, maybe not so familiar to American’s, is now making a bigger push in to the US and has upped its campaign here by bringing Danny DeVito into the mix. While Clooney is the traditional elegant Hollywood actor who is comfortable on both sides of the pond the addition of DeVito adds a touch of self deprecating humor and plays off the “buddy movie” genre that has almost become a DeVito hallmark (still love Twins). DeVito plays the slightly rough around the edges American and Clooney the sauve “buddy” shepherding his less “in the know friend” to the Nespresso club.
Vote Of Confidence
As a vote of confidence to Nespresso’s success, SNL did a parody of the commercial where Taran Killam as George Clooney preps Bobby Moynihan as Danny DeVito for his first introduction to Nespresso. The SNL spoof has become a sort of red stamp of approval for brands, consider it the ultimate re-tweet.