Hot off the presses, Sonos is set to open their flagship store in New York City next week in the ever hip and groovy SoHo neighborhood, not too far from our offices actually. While the storefront has been under work for some time, the Sonos Blog provided a sneak peek as to what we could expect. The idea of a speaker shop, leads us to imagine something like Bang and Olufsen, however Sonos is going way beyond that and may actually be re-inventing retail space, but we’ll get to that in a bit.
If you’re not immediately familiar with Sonos its a wireless audio and entertainment brand that allows users to control their sound, music and all their other entertainment through their phone, tablet, whatever, streaming music, movies anything and everything. Very cool, very useful and works incredibly well. Their speaker systems are either stand alone or can be combined to create a whole home entertainment network.
So there might be just a bit of hyperbole when we say Sonos is re-inventing retail, it’s not, but the store concept is pretty unique as far as we’ve seen. They re-built the space from the ground up on the interiors, inside they have a series of individual rooms, made to look like little houses, which are individual listening and experience rooms, all with different designs and decor to mimic the feeling and expression of the experiences produced. Apparently they went all out on the individual spaces, creating kitchens, living rooms, study spaces and then filling them with all common household items. The idea is to really replicate home sound and entertainment living.
Not Best Buy
This is definitely not your Best Buy where they sale person flips on whatever TV or sound system you want to hear, this is a different kind of sales experience. We’ll almost certainly stay away for the first few days and wait for any buzz to subside, then we’ll make our way over and check it out. We could probably call this any sort of a work field trip.