Breaking over the wire Starbucks has announced that it will be launching a new brand Starbucks Reserve-Only. Honestly Starbucks coffee is pretty awful. We can all give them credit for creating a market for high end coffee, elevating the simplest drink into a social phenomenon, and then charging $4.00 for it, but the coffee itself is kind of not great, it’s always kind of been just better than the stuff you get at the bodega across the street. On a good day, the bodega was better, Starbucks is overpriced Folgers. The Greek coffee cup has been something we’ve missed here in New York City, hard to find, and full disclosure, we all go to Starbucks on a sadly all too regular basis, but it has more to do with the fact that they’ve pushed out everyone else, the smaller quick coffee places are just harder to find.
So quick question for everyone, is this Starbucks answer to admitting that their coffee and the whole experience is only so-so or is this some bad marketing idea to get customers to pay even more for the beans and water?